Alreyada Store Launches “Raed Built-in Expert” to Assist Customers on WhatsApp

Raed Built-in Expert Helps Customers at the Start of Their Kitchen Appliance Journey

Alreyada Store has launched Raed Built-in Expert, an intelligent agent powered by artificial intelligence and designed to assist customers during the early stages of choosing and purchasing kitchen and built-in appliances.

Raed Built-in Expert works through the Respond platform, where it begins conversations with customers on WhatsApp, understands their needs, and collects the essential information required before the conversation is transferred to the Alreyada Store team when specialist assistance or purchase completion is needed.

This step is part of Alreyada Store’s ongoing efforts to improve the customer experience on WhatsApp and make the early stages of searching for kitchen appliances easier, especially with the wide variety of products, sizes, specifications, and brands available.

 

What Is Raed Built-in Expert?

Raed Built-in Expert is an intelligent agent developed specifically for Alreyada Store to serve as an initial point of contact with customers on WhatsApp.

Instead of starting the buying journey by browsing through a large number of appliances and models, customers can begin a conversation with Raed and explain what they are looking for. Raed then starts understanding their requirements and organising the key information needed to guide the conversation more effectively.

Raed focuses particularly on customers looking for kitchen and built-in appliances, as well as those furnishing a new kitchen and unsure where to begin.

 

How Does Raed Built-in Expert Work on WhatsApp?

The experience begins when a customer contacts Alreyada Store through WhatsApp.

At the start of the conversation, Raed Built-in Expert works to understand what the customer is looking for and gathers the essential information required to make the next stages of the journey clearer.

This information may include:

• The type of appliance required.
• The preferred size.
• The available budget.
• Essential product requirements.
• Intended usage.
• Whether the customer needs one appliance or is furnishing a complete kitchen.
• The categories or products they would like to learn more about.

Organising this information from the beginning helps create a clearer and more efficient experience for both the customer and the Alreyada Store team.

 

Raed Built-in Expert Supports the Early Stages of the Customer Journey

Raed’s main role is to assist customers during the early stages of their journey on WhatsApp.

At this stage, customers may still be unsure which appliance suits them, may be comparing several categories or sizes, or may simply need help identifying where to start when furnishing their kitchen.

Raed helps clarify these requirements and organise the initial information before the conversation moves to a member of the Alreyada Store team when human assistance, more detailed advice, or purchase completion is required.

Raed is therefore not designed to replace the sales or customer service team. Instead, it helps make the beginning of the customer journey more organised and efficient.

 

Why Did Alreyada Store Launch Raed Built-in Expert?

Choosing kitchen and built-in appliances often requires customers to consider several factors at the same time, including size, price, specifications, usage, and appliance type.

With many different models and brands available, some customers may find it difficult to know where to begin.

This is where Raed Built-in Expert comes in.

Rather than searching randomly through dozens of products, customers can start by explaining their needs, allowing Raed to organise the key information required before moving to the next stage of the buying journey.

This also helps the Alreyada Store team understand each customer’s request more clearly before providing further assistance.

 

Combining Artificial Intelligence with Alreyada Store Expertise

The Raed experience is designed to combine artificial intelligence with the experience of the Alreyada Store team.

Raed handles the beginning of the conversation, helps understand the request, and gathers the basic information needed.

When the customer requires human expertise, more detailed assistance, or wants to proceed with the purchase, the conversation can then move to the Alreyada Store team.

This approach combines the speed of an intelligent assistant with the practical experience of specialists in kitchen and built-in appliances.

Raed Built-in Expert Works Through the Respond Platform

Raed operates through the Respond platform as part of Alreyada Store’s customer communication experience on WhatsApp.

This setup helps organise the customer journey from the beginning of the conversation while allowing the interaction to be transferred to the Alreyada Store team whenever necessary.

The aim is to make WhatsApp a more effective customer-support channel rather than simply a place where customers send enquiries and wait for a response.

 

How Can Raed Help Customers Furnishing a New Kitchen?

Customers furnishing a new kitchen may need several appliances at the same time, such as a built-in oven, hob, cooker hood, and dishwasher.

In many cases, the challenge is not finding available products, but understanding which sizes and categories to begin with and what information needs to be considered before making a decision.

This is where Raed Built-in Expert can help organise the beginning of the conversation and understand the customer’s requirements before the Alreyada Store team continues with product selection and more detailed assistance.

Customers who are furnishing a complete kitchen can also explore built-in appliance sets available through Alreyada Store.

 

What Is the Difference Between Raed and a Traditional WhatsApp Bot?

Raed does not rely only on fixed menus or a predetermined set of replies.

It is an intelligent agent that uses artificial intelligence to understand what the customer writes and interact according to the context of the conversation and the customer’s needs.

The objective is to make the beginning of the interaction feel more natural, allowing customers to explain what they need in their own way instead of relying only on fixed options.

 

Raed Built-in Expert in Its Beta Version

Alreyada Store is currently introducing Raed in a beta version, while continuing to develop the experience based on customer usage and feedback.

The beta stage helps identify the most common customer questions, understand how people interact with Raed, and discover areas where the experience can be improved.

Alreyada Store can then use these insights to further develop Raed and improve its ability to support customers during the early stages of choosing kitchen and built-in appliances.

 

Raed Launches Alongside Electrotech October 2026

The introduction of Raed Built-in Expert comes alongside Alreyada Store’s participation in Electrotech October 2026, marking the company’s fifth participation in the exhibition and its first participation as an official sponsor.

Raed adds a new digital element to the Alreyada Store experience alongside appliance displays, offers, and discounts, introducing an artificial-intelligence-powered service designed to support customers at the beginning of their buying journey.

 

Frequently Asked Questions About Raed Built-in Expert

 

What Is Raed Built-in Expert?

Raed Built-in Expert is an intelligent agent from Alreyada Store that works through WhatsApp to assist customers during the early stages of choosing kitchen and built-in appliances.

 

Is Raed Just a WhatsApp Bot?

No. Raed does not rely only on fixed menus or standard responses. It uses artificial intelligence to understand the context of the conversation and the customer’s needs.

 

Which Platform Does Raed Use?

Raed operates through the Respond platform as part of Alreyada Store’s WhatsApp customer communication experience.

 

What Does Raed Do at the Beginning of the Conversation?

Raed helps understand the customer’s needs and collect essential information such as appliance type, size, budget, and intended usage before moving to the next stages.

 

Does Raed Replace the Alreyada Store Team?

No. Raed mainly supports the early stages of the customer journey. The conversation can then be transferred to the Alreyada Store team when human assistance or purchase completion is required.

 

Does Raed Built-in Expert Use Artificial Intelligence?

Yes. Raed uses artificial intelligence technologies to understand conversations and interact with customer needs during the early stages of communication.

 

Is Raed Available in Its Final Version?

Raed is currently being introduced in a beta version, with the experience continuing to improve based on usage and customer feedback.

 

Try Raed Built-in Expert from Alreyada Store

If you are furnishing a new kitchen or looking for built-in appliances and are unsure where to begin, Raed Built-in Expert can help organise your requirements at the start of the WhatsApp conversation before connecting you with the Alreyada Store team.

The goal is to make the beginning of the kitchen appliance buying journey easier and more organised while using artificial intelligence to improve communication between customers and the Alreyada Store team.

Raed Built-in Expert… an easier start to choosing your kitchen appliances.